Inbound Marketing


Did you know? It’s estimated that 96% of first-time visitors to your website aren’t ready to buy. They are scouting out your company, your product, and you have mere seconds to convince them to stay.

More than ever, it is necessary to court your customers—to forge relationships, solve problems, earn trust, provide value, and deliver engagement—before you can expect them to make a purchase. It’s a lot of work, but when it’s done skillfully, you develop a loyal following of advocates who love your brand.

Inbound marketing is the practice of earning permission to sell to your audience—that’s why Seth Godin calls it “permission marketing.” It is a proven method, the most effective of the digital age, and it encompasses much of what you already associate with online marketing: social media, SEO, blogging, newsletters, and more.

We break inbound marketing into 4 steps (illustrated in our Guide to Inbound Marketing):

Attract

Earn your audience. Get your name out there and give people a reason to take notice. Campaign for Likes, Follows, connections, and page visits. Get them listening.

Act

Start the conversation. Connect to your audience and learn from them. Create content they can’t resist. Generate leads. Be better than your competition.

Convert

Close the sale. Cultivate the leads and harvest them at the right time. Solve the problem and be the hero. Give the people what they want.

Indulge

Give them more. Never stop. Keep the flow of quality content continuous. Dote on your customers. Stay connected through social media. Win their love and their loyalty.